Why it matters: The concrete underfoot that we step over every day is too often too overlooked and too underappreciated.

Between the lines: The campaign highlights the remarkable ROI potential presented by proactive synergization of product development, data-driven marketing, AI, and expert managerial supervisory oversight.

The story so far: In an experiential marketing move that rivals the Pepsi Challenge, the global powerhouse Orforcorp is demonstrating the enhanced resilience of its innovative new concrete-as-a-serve (CaaS) (**better name**) by allowing hundreds of people to sit, dance, and live their lives atop the CaaS sidewalk outside Orforcorp World Headquarters on Quincy Forbin Boulevard.

The success: According to an Orforcorp spokesperson, the experiential marketing event has become one of the most successful B2B campaigns in the company’s history, with downloads of the ultra-concrete datasheet and the CaaS sales brochure generating hundreds of thousands of new leads a day.

The slight snag: Orforcorp must contend with unaffiliated, outside groups claiming that random quotes on flags in the experiential marketing campaign contain hidden messages about unrelated and irrelevant social justice causes. Despite this minor inconvenience, the experiential marketing event, now in its second month, continues to draw attention, get clicks, and generate leads for the groundbreaking, or should we say groundstrengthening, concrete solution.

Keep an eye on: Higher stock valuation, more shareholder gains, and stronger sidewalks.

The takeaways:

> Orforcorp continues pushing the boundaries on innovative value-added solutions to bring to market.

> Increasing market cap benefits all of society.